Final Designs

My final designs come from design 5. After creating the initial concept I went away and developed the idea further.

As you can see I have created a series of 6 different posters. After speaking to other members in my group it was decided that 6 was a good number as it was challenging enough to make collecting them entertaining and yet not too high for it to be a tedious task.

I have made the background colours bright and easily distinguishable to attract attention and so that it is clear for collectors to notice a "new" colour they don't have.

Design 5

My fifth design, arguably the most simple, is my favourite.

As you can see the poster is very minimal. It features simply a bottle of Skol with a glow around it. When I showed this to a few people their feedback was very encouraging. A lot liked the fact there was not much on there because all the focus was on the brand. It also quick and easy to view meaning it doesn't take much attention to absorb it.

I am most proud however of the concept for it. The idea is that the poster has a smartphone barcode (or number code for people without this access) to collect. Users can then go to the Skol app or website and redeem them for a voucher which grants access to extra bonus levels on the Skol game that my other group member has created. Hopefully this encourages people to look out for the posters and also get their friends involved.

Design 4

After looking at previous posters and adverts done by Skol I noticed that the majority used humour to gain their audience's attention. Therefore I decided to create a poster that would keep to Skol's humorous theme.

As well as being entertaining I also tried to sell an image. The tagline "Be the man you want to be" has been designed to imply that men who drink Skol are confident and exciting people.