Week commencing 17th Oct

This week we were given our major project brief. Our task is to create a new advertising campaign for an old/out of date product that is not as popular as it once was. Today (Fri 21st Oct) we had our first group meeting outside of lecture. We sat down and discussed the different choices we had and put forward any initial ideas. We quickly ruled out several of them and were left between Brut (a cologne most popular in the 60s and 70s) and Skol (a light beer, again most popular between the 60s and 70s.)

We have decided that the three of us will split up over the weekend and do research on both of them to find out some more information and how they could be marketed.