My research told me that Skol never really advertised the fact that it was a light beer. With the current drinking problem and people exceeding their recommended weekly alcohol limits my group and I decided that we could exploit this fact into our favour.
The poster I have created has been designed to portray the fact that its light by having the bottle resting in the clouds. It also symbolises innocence to highlight to people its not as bad for you (in terms of units) compared to other lagers on the market.
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